Overview Toshiba Chromebook 2 is a premium and updated version of the Toshiba Chromebook that’s soon to be launched. It offers exceptional display and performance compared to the first.
Challenge Mild reviews and less than favorable impression of the first Chromebook has had spillover effects, leading people to turn their attention away from Toshiba Chromebook.
Objective Get prospective Chromebook buyers to consider putting Toshiba Chromebook on their quality list
Insight Interruption of their favourite online entertainment is seen as a pain in the ass. To these impatient multi-tabbers, speed and performance specs are important for a smooth and enjoyable experience. A fast device allows them to pack more pleasure into their day.
Message With the specs on Toshiba Chromebook 2, you’ll get more fun done online.
Strategy Use hands on fun innovative experiences to demonstrate the speed and efficiency of Toshiba Chromebook 2
Role: Strategy & Accounts Art Director: Ken Tsujimoto Copy: Andrew Rizzi